Lisbon Airport Press Release

With still more prestige brands

Lisbon Airport opens up its new retail complex
Yesterday Lisbon Airport launched the first phase of its new Terminal 1, departures-only retail area.

Passengers can now shop at brands such as Ermenegildo Zegna, Salvatore Ferragamo, Burberry and BeTrend.store (an outlet retailing brands such as Armani Jeans, Guess, Furla, Michael Kors, and DKNY). Passengers also have access to the informal classicism of Lacoste and the elegant jewellery creations by H.Stern, both now relocated to these new and glamorous surroundings.

Passengers will notice a real break with the past as Lisbon Airport, in keeping with the most modern of international airports, is also adopting the new walk-through concept, previously unprecedented in Portugal. All passengers will head through this new and highly sophisticated ambience.

Under the title Just for Travellers_ Duty Free Store, this store displays a dynamic concept and highlighting the most attractive offers across its ranges of perfumes, cosmetics, drinks, chocolates and an entire area dedicated to regional Portuguese articles (Taste Portugal). Special promotional facilities are given over to brands such as Dior, Lancôme, Emporio Armani and Chanel, with truly personalized studios alongside new brands: MAC, Kiehl’s, Body Shop, Sisley and Armani Cosmetics, which provides beauty advisors to counsel and guide passengers on the latest fashion trends.

Taking into consideration ever more demanding clients, this store features a highly individualised service making recourse to the latest technologies. The investment going into tablet displays in different areas of the store (perfumery, cigars and whiskies), serves a fairly informative purpose, telling some of the history behind the respective articles and explaining their most appropriate form of consumption, amongst other functional content. In the perfumery, these technological aids enable passengers to best choose the perfume ideal for them and their personal tastes, signals and particular aromatic preferences.

There is also a range of screens located throughout the store and informing on the very latest products and promotions.

During his opening speech, ANA’s CEO spoke of the company’s many investments to constantly modernize Lisbon Airport, stressing the importance of non aviation revenues such as retail. These revenues keep airport fees stable, and consequently maintain national airports competitive.

According to Luis Rodolfo, ANA’s Retailing Director, this new retail area will allow the company to better serve the needs of its passengers travelling to South America and Africa, generally perceived as having higher purchase power.

A striking memory for whoever’s leaving Lisbon

Broadway Malyan, the international architecture, urbanism and design firm, carried out the architectural and stylistic design of the interiors and the retail-planning layout of the airport’s new outlets. Stuart Rough, Lisbon office director, comments: “The conclusion of this phase is another step towards completing the airport’s redesign project and bears witness to the partnership developed between our design specialists and the client. We’re keen on supporting the implementation of the next project phases that should be completed by the end of the year and will completely transform the experience of passengers using the airport.”

With these new openings, ANA is responding to passenger requests and raising the level of service supplied thereby generating additional revenues enhancing the overall competitiveness of the airport and both for airline companies and for passengers.

Furthermore, in a short period of time, Lisbon Airport will stand out as a benchmark in Europe. Ready and able to surprise passengers with new national and international brands and bringing a still livelier buzz to the retail area, and featuring leading brands with Pandora, Swarovski, Springfield, Women’secret, Accessorize, L’Occitane, Starbucks, Porsche Design, Godiva, Neuhaus, Lanidor and Fauchon all marking out their presence alongside the Portugal Store.

Inspired on talent, creativity and originality, this entirely innovative environment represents an opportunity to (re)discover Portugal through its handicrafts, design, fashion, culture and flavours and ensuring you can take a slice of Portugal away to wherever your destination might be.

This concept will also surprise both out of the new technologies made available to passengers and by the dynamics of its cultural/entertainment program designed to contribute one last and very positive memory of whoever is leaving Lisbon.

All these new approaches are aligned with a new and differentiating indicator that underpins the full scope of our strategy and encapsulated as “emotional per m2 ” and reflected in the way we are able to collectively (whether directly by ANA or by our partners) attract, entertain, teach and continually surprise consumers with new concepts/products and services exclusive to the airport.

The Importance of the Travel Retail Sector

The travel retail sector is undoubtedly a strategic factor for ANA – Aeroportos de Portugal.

Airports make excellent national “showcases” to the wider world and can be leveraged, on the one hand, for retailing national brands/products in our airports. On the other hand, this also provides the opportunity for these brands/products to access this new globally scaled distribution channel entitled “Travel Retail” that turns over sales worth over $35 billion worldwide while nevertheless remaining one of the lesser explored options by many national retailers and brands.

In 2011, retail activities ongoing at all the airports managed by ANA – Aeroportos de Portugal (Oporto, Lisbon, Faro, the Azores) attained revenues in excess of €50 million.

However, looming over the horizon is the great challenge of boosting this level of earnings to reach retail turnover in excess of €75 million in 2016.

This target stems from a strategic plan developed by the company last year and taking into consideration estimated traffic growth rates and the need to accompany and profit from the forecast increase in passenger numbers through developing the retail business (stores, restaurants, banks, services…) across the ANA managed airports.

This strategic plan, internally baptized “FLIGHT 555”, seeks overall to implement five core

concepts, at five Portuguese airports and over the next five years. In fact, with a well-defined plan, with our team and stakeholder involvement in conjunction with our enormous desire and will to achieve and continue to make the difference at Portuguese airports, we are already half-way towards meeting this goal.

This plan puts ANA – Aeroportos de Portugal at the level of the very best of best practices worldwide!

Rui S. de Oliveira